Brand

Brand kit

For press, partners and chapter leads: please use the logo files as-is.

Meaning

The nine triangles follow the Conscious Stack 1:3:5 structure; the amber top tile is the anchor; the hexagon is the Association holding the practice together. The mark is built from the Conscious Stack mark at consciousstack.com.

Usage

Do

  • Keep clear space of at least a quarter of the mark's width.
  • Use the one-color version where only one ink is possible.
  • Use a minimum size of 16px for digital applications.

Don't

  • Don't recolor, stretch, rotate, add effects or rearrange the tiles.

Colors

Type

Instrument Serif — headings

Instrument Sans — body text

Name

Write the full name as Conscious Technologists Association, or the short form CT Association.

Logo

Primary on plum

Use the primary mark on dark plum backgrounds.